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Storytelling through Data Visualization

Complex scientific data into data visualization
May 10 th 2022 Medical Content Team

Advances in technology and communications have made it possible for us to have an ever-growing amount of information at our fingertips, ready to be consumed, shared… and quickly forgotten? In a world that revolves more and more frequently around images, leaving a mark has become an increasingly difficult challenge, particularly when complex information is involved: our knowledge can be expanded now more than ever, but what about our capability to understand, memorize, and recall? 

Data visualization has the power to engage our brains at a level that words cannot reach; it speaks to our innate ability to recognize patterns, detect trends, isolate outliers. It is also more than making numbers look beautiful: it makes sure they tell a story, a story that encapsulates our clients’ values and carries their messages loud and clear, thus influencing the viewers’ decision-making process in a concise, effective way.  

At AS&K, we appreciate the enormous difference this can make when communicating potentially practice-changing results to your stakeholders. Thus, we have become masters in capturing your perfect narrative and in distilling complex data into a series of informative, impactful visuals that best endorse it. 

We know this takes more than an imaginative mind and good design software. To this end, we combine experts in Strategy, Creative and Content to ensure that our client’s objectives are fulfilled, the message clear and consistent, and the science robust. 

We are also aware that displaying an asset in the right environment is just as important in boosting its reach and influence. Our in-house digital experts optimize placement of the finished piece and harness its full potential by capturing the interest of a growing population of digital opinion leaders. 

“We showed a range of assets – some more traditional, others more adventurous – to a group of ‘visually-oriented’ specialists. Those that resonated most not only offered a visual cue and context for the dataset discussed (e.g. adding an emotive, human aspect to patient-reported outcomes, clearly depicting the condition as a burden rather than emotionless numbers...), but were also grounded in familiar elements. Axes, scales, the sensation of a data chart were important as framing for HCPs, but use of people, iconography, aligning language to the direction of a given trajectory ensured the broader meaning remained front and center”  AS&K Market Research Team

Data visualization has the power to speak to your audiences in a unified language and yet still cater to different preferences, which we have learned to recognize and leverage.  

We appreciate that visuals need to resonate with each viewer rather than being completely alien to their day-to-day experience, and have honed our skills to produce materials that speak about innovation in a language that feels familiar, is easy to understand, and brings our clients’ narratives to life in an impactful – and of course beautiful! – way.  

Want to consult with our visualization specialists? Contact Alejandro Potes at to arrange a meeting today! 

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