Whether you’re educating healthcare professionals (HCPs), medical science liaisons, sales reps or carers, you need to start by understanding each audience’s needs. In this post, we’ll review some key ways to develop and present clear, engaging content that your modern medical learner will value.
Get blended learning
Blended learning is a flexible educational method. It allows you to mix traditional face-to-face classroom learning with digital technology. According to research, blended instruction is more effective and cost-effective than traditional face-to-face teaching.
In medical education, blended learning can include:
A recent survey revealed 47% of doctors are using smartphones, tablets, and computers for clinical work. Today’s pharmaceutical company employees are also working from multiple locations, including home. Many of them also use mobile devices to learn during travel.
The largest amount of learning – 52% – occurs at the point of need, or when the learner requires missing information. So they often seek out answers through a Google search on a mobile phone. Therefore, your medical training for HCPs and employees needs to be flexible and accessible from any location.
Get micro modules
Today’s HCPs are short on time. So providing online education in short, bite-sized bursts that doctors can use in their clinical work can increase their knowledge on a convenient, ongoing basis, over time.
The modern workforce also prefers learning through short content, rather than being overwhelmed with too much information that will interfere with their job routine. Furthermore, most modern learners “won’t watch videos longer than four minutes,” according to the Bersin report. So many organisations are now converting lengthy e-learning modules into shorter, micro modules.
Your medical-healthcare education audiences have a diverse range of personal preferences and learning styles. Personalising medical education content is one way to ensure modern learners stay on-track.
So it’s important to empower your learners by including a wide range of online and offline activities, exercises and media into your educational programmes. This allows each individual to choose what works best for them and use these resources at their own pace. Customising educational resources can also encourage your audience to stay open to new ways of learning.
Get quality content
While speed and convenience are high priorities for increasing personal knowledge, the quality of the information that today’s learners receive is their key priority. In addition, 57% confirm that they want to be able to increase their professional development through further certifications and qualifications.
In the pharmaceutical industry, these certifications include continuing medical education (CME) and continuing professional development (CPD).
Get ready to customise your medical education
If you’re ready to develop and adapt your medical education for HCPs, employees or patients, then contact AS&K today. Call us for a free consultation at +44 (0)20 7428 2900 or fill out our briefing form below.
5–6 Underhill Street
London NW1 7HS, UK
+44 (0)20 7428 2900
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